JUICY was founded by Mr. Shamseer in the tech capital of India, Bangalore, in 2003. With a background in the food and beverage industry, he saw an opportunity to provide refreshing fruit-based drinks and cocktails, as well as quick snacks, at affordable prices for the local community.

In its initial period, JUICY was run by Shamseer and a small team. The company quickly gained popularity among a wide range of customers, from school children to senior executives, and expanded to six outlets in Bangalore. In 2016, JUICY expanded to Kerala, where it saw continued success and received demand for expansion from investors, partners, and franchises.

Today, JUICY is a renowned and well-established brand, offering a variety of products to suit different segments of its target market. The company is currently on the verge of expanding to new regions.